Nike Neon

Nike’s Halloween Collection celebrates the freedom to run, no matter who—or what—you are. Bold, eerie, and electrifying, this special edition merges performance with a hauntingly unique aesthetic. Our challenge was to craft an ad that captures the spirit of running as liberation, blending spooky elements with Nike’s iconic energy. Dynamic visuals showcase runners moving effortlessly through shadowy streets, neon accents illuminating the night, and that empowering moment when every stride feels unstoppable — because freedom is yours, wherever you run.